Business Model

AWS business model is to develop concepts based on the patented E-core Transverse Flux Machine (ETFM) technology platform that can be used in a range of fitness and industrial applications. The first market to penetrate is the group cycling market, in the Business to Business fitness center markets with the unique eTenzor Bike and Synergy Training Concept - the “Next Generation of Indoor Cycling”.

The eTenzor bike will be produced by industrial partners and distributed to the market through distribution partners.

After successful launch of the eTenzor Bike and Synergy Training Concept a number of significant opportunities will be pursued in other markets with the ETFM technology platform.

Listed are some of the opportunities with the ETFM technology:

·Physio bike, where the ETFM works as an electronic resistance as it does in the eTenzor.

·Wheel chairs, where the ETFM works as a motor placed on the wheels and furthermore can produce electricity when breaking the wheels.

·Pumps & robots for industrial use, where the ETFM works as a motor.

·Automotive, where the ETFM works as a motor placed on a wheel and furthermore can produce electricity when breaking the wheel.